Zaria Associates

research insights that drive effective policies, programs and investments

We are an independent research field execution firm specializing in high quality data collection, fieldwork management and project supervision.

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structured supervision, trained teams and rigorous quality control

We enable you to focus on analysis and decision making without operational strain.

Make an Appointment

About Us

We are an independent research field execution firm specializing in high quality data collection, fieldwork management, and project supervision. Built on strong field discipline and ethical delivery, we bridge the gap between research design and actionable insights. Our focus is timely delivery, data integrity, and professional execution across diverse research contexts.

Problem

Many research projects face challenges at the field level such as data quality risks, poor coordination, and delayed timelines.
Solution

We address this gaps through structured supervision, trained teams and rigorous quality control. This enables clients to focus on analysis and decision-making without operational strain.

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research insights

Our Services

Research
Execution

Field work execution - purely data collection of quantitative and qualitative research projects, ensuring adherence to methodology, timelines, and accurate data capture.

Fieldwork
Management

Comprehensive planning and coordination of field operations across multiple locations, including recruitment, scheduling, logistics, and supervision.

Manpower Supply & Coordination

Provision and coordination of trained field personnel, enumerators, supervisors, quality controllers, and coordinators tailored to each project’s scope and complexity.

Quality Control & Data Integrity

Implementation of robust quality assurance systems, including spot checks, back-checks, validations, and compliance with accepted research standards.

Project Supervision & Reporting

On-ground and remote supervision, real- time progress tracking, issue resolution, and clear, consistent reporting throughout the project lifecycle.

Transcription
Services

We provide accurate transcription services, converting audio and video recordings into clear, well-structured written documents.

OUR STRENGTHS

Our Field Capability

Our focus is timely delivery, data integrity, and professional execution across diverse research contexts.

Nationwide Ward Level Recruitment

Ability to recruit and deploy teams at the ward level across Kenya and Tanzania for seamless national coverage.

Strong Operational footprint in Kenya and Tanzania

Proven experience in field recruitment, data collection, supervision, and quality control across urban and hard to reach locations.

Trained Teams

Carefully selected, trained, and closely monitored field staff to ensure professionalism and reliability.

Digital & Face-to-Face Methods

Experienced in CAPI, mobile data collection tools, and traditional face-to-face methodologies.

Quality Assurance

Quality Control
Processes

Spot checks, back- checks, validation protocols, and supervisor oversight.
Ethics & Respondent
Protection

Strict adherence to ethical standards, confidentiality, and respondent dignity.
Data Accuracy
Commitment

A disciplined approach that prioritizes accuracy, consistency, and reliability of collected data.
Pilot
testing

Testing data collection tools before project rollout.

Why Organizations Choose Zaria Associates

Trusted Field Execution. Reliable Quality. Professional Delivery.

At ZARIA ASSOCIATES, we combine disciplined field operations, experienced personnel, and rigorous quality assurance to deliver dependable research implementation across diverse sectors and geographies. Our commitment is to help clients achieve reliable data through professional execution, ethical practice, and timely delivery.

Nationwide & Multi-Country Coverage

We mobilize trained field teams across Kenya and coordinate research operations through trusted partners across East Africa and selected African markets, including hard-to-reach locations.

Quality Assurance You Can Trust

Every project is supported by structured supervision, spot checks, back-checks, validation protocols, and real-time quality monitoring to ensure data integrity throughout the fieldwork process.

Experienced Research Field Teams

Our network of trained enumerators, supervisors, quality controllers, and coordinators supports quantitative and qualitative studies with professionalism, accuracy, and ethical compliance.

Diverse Research Experience

We support Household Surveys, U&A Studies, Tracking Studies, NGO & Development Research, CATI, CAPI, IDIs, FGDs, KIIs, Mystery Shopping, Customer Satisfaction Surveys, Product Testing, Market Price Surveys, Traffic Counts, and other field research assignments.

Professional Project Management

From recruitment and logistics to field supervision, daily reporting, issue resolution, and final field close-out, we ensure every project is executed efficiently while keeping clients informed at every stage.

Confidentiality & Ethical Standards

We recognize that every research project is confidential. ZARIA ASSOCIATES maintains strict client confidentiality and ethical research standards, protecting project information and respondent privacy throughout every engagement.

Field Research Expertise

Professional field execution services supporting quantitative and qualitative research across east Africa.

We support:

Quantitative Research

Household Surveys (HUTs)
Usage & Attitude (U&A) Studies
Tracking Studies
Customer Satisfaction Surveys
Product Testing
Market Segmentation
Market Price Surveys
Traffic Counts
CAPI & CATI Surveys

Qualitative Research

Specialized Research

Contact & Engagement Model

Project-Based Engagement:

Customized execution for specific assignments with defined timelines and deliverables.
Retainer Model

Ongoing support for long-term or recurring research needs.
Flexible Duration

Short-term or long-term engagements based on project requirements.

Data Collection Apps We Use !